I'm Tony Coward, an ADHD coach with a unique perspective – I too have ADHD and navigate its challenges daily. My path to becoming a coach was as winding as the "squiggly" career paths many adults with ADHD experience.

From Sheds to Sheep to Sailing

My professional journey has been anything but conventional. I've built sheds, farmed sheep and provided specialised transport for racing yachts across the UK and Europe. Each experience was a learning opportunity and honed my entrepreneurial spirit.

A Late Diagnosis, A New Direction

At 48, I received an ADHD diagnosis – a revelation that sparked a quest for understanding. Seeking guidance, I met with an ADHD coach, expecting a long conversation about finding a fulfilling career. Instead, she saw something in me I hadn't yet recognized.

The Unexpected Suggestion

To my surprise, she proposed I consider becoming an ADHD coach myself. Initially sceptical, I soon realised the truth in her words. Friends and members of the support group I ran began to point out how I helped them find their own answers and I recognised my growing passion for supporting adults with ADHD.

Back to School

Determined to turn this newfound passion into a profession, I enrolled in an intensive ADHD coach training program through ADDCA. This course, accredited by the International Coaching Federation (ICF), provided me with the gold standard in ADHD coach training.

Finding The ‘Zone of Brilliance’

Now, I work with ADHD adults struggling with similar challenges to those I have faced. Together, we uncover their unique "zone of brilliance" where their skills, strengths, values, passions, energy, and creativity intersect. This is where the magic happens, where ADHD can be effectively managed and strengths can be harnessed.

ADHD coach Tony Coward standing on a beach looking into the distance

My Coaching Style

Listening

Empathy and understanding are at the core of my approach in creating a supportive and collaborative environment for my clients. I listen actively and provide a safe space for clients to openly share their experiences and feelings without judgement.

Reflecting

I encourage clients towards greater self-awareness and reflection. I believe that developing a deeper understanding of oneself is crucial for personal growth and effective management of challenges like ADHD. Through probing questions and open dialogue, I guide clients in exploring their thoughts, emotions, and behaviours. This self-awareness allows them to recognize their needs, triggers, and patterns, empowering them to make informed decisions about the actions they wish to take.

Collaborating

My coaching sessions are structured to the client’s chosen coaching topic. I work collaboratively with clients to identify specific, actionable objectives. This structured approach provides a clear roadmap for progress and helps clients maintain focus and momentum. Practicality is another pillar of my style. I offer solution-focused resources to address each client's unique challenges to allow them to make a deeper study and gain greater understanding. 

Challenging

While providing support and guidance, I also challenge clients to step out of their comfort zones when necessary. I believe that constructive challenges, coupled with a supportive environment, can foster growth, resilience, and the development of new insights.

Empowering

Ultimately, my coaching style is centred on creating a collaborative partnership with clients. Through empathy, self-awareness, goal-setting, practical solutions, and a focus on authenticity, I aim to empower individuals to manage their ADHD effectively, leverage their strengths, and achieve their personal and professional goals.

Ready to Unlock Your Potential?

If you're feeling inspired to explore ADHD coaching, I invite you to take the next step. Let's discuss how we can harness your unique strengths and navigate your challenges together.

Unleash your creative genius with Tony's ADHD coaching, designed for entrepreneurs and ground-breaking innovators, empowering them to achieve greater success.

Tony Coward director of Airborne ADHD
Tony Coward trained Mental Health First Aider